Google Algorithms Update 2019 : March Broad Core Florida 2 Update
Google Algorithms
Update 2019: March Broad Core Florida 2
Update
Danny Sullivan of Google has confirmed that Google is
updating its algorithm. He called it another broad core update.
Brett Tabke of Pubcon received advanced notice from Google
that a big update was imminent. It was decided beforehand to call it Update Florida 2. It was passed along
from Google that this update is important and big.
UPDATE: Google is
now officially calling this update the March 2019 Core Update.
How Big Is This
Google Update?
Based on what I have been told, this update is important.
The information that I was given is that this update is one of the biggest
updates in years.
In the past, when a big Google Update has happened, it
usually has meant the incorporation of something that profoundly changed how
sites are ranked. Last year’s update incorporated what Google called Neural
Matching.
So it may be reasonable to assume something on this scale
may have been implemented, judging from the credible inside information I
received.
What’s the Goal of
This Broad Core Update?
A broad core update means that Google is not targeting any
niche or any particular signals, like quality. In a broad core algorithm
update, Google is not targeting anything.
Some in the SEO industry theorize that Google “targets”
specific industries. But Google’s John Mueller has consistently denied that
broad core updates target specific niches.
Broad core updates do not target websites, niches, or
qualities. That is why Google has said that in broad core updates, there is
nothing to fix.
The best approach to understanding a broad core update is to
set aside preconceptions that Google is targeting low page quality or niches.
Then focus on relevance related factors.
How to Respond to a
Broad Core Update
I have analyzed many websites that have been affected by
broad core updates.
One common issue I have discovered is what looks to me like
a change in how Google Interprets a search query. This can affect how a page is
ranked.
Many other factors can affect a web page’s ranking as well,
such as links. Links remain a highly important ranking factor.
What Is a Broad Core
Update?
Broad Core Updates are improvements to Google’s overall
algorithm for the purpose of better understanding of search queries and webpages.
These improvements help Google to more accurately match
search queries to webpages and improves user satisfaction.
It can be said that the underlying goal of all broad core
updates have been to improve user satisfaction.
One of the past broad core updates involved the introduction
of Neural Matching (read about Neural Matching algorithm here). Neural matching
was not targeting anything.
It was simply a way for improving the relevance of the web
pages in the search result so that they more adequately answered a search
query.
Why Was the Update
Called Florida 2?
Google’s Florida Update was an important one in the early The 2000s. It was so named because the algorithm change coincided with the Pubcon
Florida SEO conference.
The whispers about this update also coincide with 2019
Pubcon Florida conference, so it was decided by Brett Tabke, founder of Pubcon
and WebmasterWorld that this update will be named, Google Florida Update 2.
Webmaster World has traditionally named the Google Updates.As
we noted earlier, Google is now officially calling this the March 2019 Core
Update.
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